How daily fantasy sites FanDuel and DraftKings are taking aim at the world of sports gambling
“The way people consume sports is going to fundamentally change in the next five to 10 years and we want to be at the forefront of that,” says King. “We come at it through very much a gaming lens, but gaming will also drive what content people are interested in, what games they want to interact with and a number of other things, so we feel like we can play a very interesting position, particularly if we do it the right way, through partnerships with others, because at the end of the day, we have one of the largest user bases of connected millennial sports fans.”
Evan Grossman
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